The property management industry is now measured by far more than the day to day operation of buildings. Service, community, innovation, well-being, and attention to detail have become integral to the way employees, visitors, and customers experience the spaces around them.

This philosophy served as the foundation for Ariel Properties’ 2026 Annual Leadership Conference, held under the theme "Creating Experiences." More than 200 managers gathered at EAST Tel Aviv for a day of learning, inspiration, and forward thinking discussions focused on creating meaningful value at every touchpoint throughout the managed workplace environment.

Mira Mines, CEO of Ariel Properties, opened the conference with a strategic overview of the company's achievements over the past year, its goals for 2026, and the key trends shaping the property management industry. She emphasized the importance of customer experience across every interaction with a property, whether for developers, employees, visitors, or service users, as an essential driver of long term value creation.

Guy Rotshtien, Senior Vice President and Head of the Mixed Use Division, presented "When Customer Experience Meets Business Growth," demonstrating how user experience directly influences service perception and the long term value of a property. Through practical examples and real-life insights, he highlighted how every interaction, service, and customer touchpoint contributes to an experience that extends well beyond the moment itself.

The expert panel "The Butterfly Effect" further explored the topic of user experience, focusing on how organizations can continue delivering exceptional customer experiences in a constantly evolving environment by connecting service, innovation, community, and technology.

The panel was moderated by Nir Naimy, Vice President of Commercial Real Estate and Operations, and featured Liat Karpel, Operations and Employee Experience Manager, Nimrod Lahav, Manager of HaOgen Tower in Ramat Hahayal, Efrat Shabtay, Manager of the Street Mall Complex in Ramat Yishai, and Ilay Ebers, Head of Corporate Wellness. Together, they shared practical insights into how everyday actions and attention to detail shape the overall user

experience, demonstrating how the right combination of people, service, and environment creates long term value. Providing a broader strategic perspective, Idit Shani, Vice President of Strategy and Business Development at Electra FM, presented the Beyond Operations approach, which expands property management beyond day to day operations and places the user at the center of managerial thinking. In her presentation, Shani reviewed the transformation taking place across the managed real estate industry and discussed the global shift from an operations and maintenance focused approach toward a holistic model that recognizes user experience, well-being, community, and service as fundamental value drivers. According to Shani, leading organizations worldwide increasingly recognize user experience as a strategic component that directly influences brand perception, customer satisfaction, and the long term success of an asset.

Asia Gordon, Manager of WellB+ Activities within the Fit & Spa Division, explored the growing role of well-being in shaping the user experience and demonstrated how quality of life within the workplace has become an essential indicator of success in modern property management.

From an operational perspective, Dudi Mizrahi, COO of Tavas, presented the advanced PowerJet solutions, demonstrating how technology, professional expertise, and operational innovation work together to maintain high maintenance standards, enhance appearance, deliver an outstanding user experience, and preserve long term property value.

To bring the perspective of developers and clients into the discussion, the conference hosted the panel "The Experience Through the Developers' Eyes," moderated by Eyal Bruhim, Head of the Fit & Spa Division.

Adi Pari Harpaz, CEO of Tidhar Menivim, Miriam Druck, CEO of Yakum Business Park from the JTLV Group, and Aharon Bejerano, Campus Operations & Programs Manager at Wix, shared their experience in managing workplace environments and user communities while discussing the importance of user experience, value creation, and their expectations of property management companies in today's market.

The panel connected the various perspectives presented throughout the day while reinforcing the central role of user experience in creating sustainable value within managed properties.

Alongside the professional sessions, participants also enjoyed "From Asfur to Netflix," featuring Guy Amir and Hanan Savyon, who offered a creative perspective on how initiative, determination, and the decision to shape reality evolved into successful television and film productions.

The conference concluded with remarks by Daniel Milo, CEO of Electra FM, who emphasized the importance of collaboration across the group's companies and the people who drive success every day. He highlighted the need to continue leading in a changing reality through professionalism, innovation, and forward thinking as part of the "Ariel Properties 2.0" vision.

The event concluded with an emotional Excellence Awards Ceremony, serving as another reminder that behind every exceptional experience stand exceptional people who transform vision into reality day after day.

The "Creating Experiences" concept extended far beyond the presentations themselves. From the earliest stages of concept development through the visual language, messaging, and participant journey, every detail was carefully planned to foster engagement, connection, and meaningful value.

Alongside the professional content, the conference incorporated a variety of interactive experiences designed to encourage participation and strengthen connections among attendees. One highlight was the secret mission assigned to participants, creating curiosity and engagement throughout the day. Another memorable moment was a personal surprise presented to employees celebrating significant milestones during the month, creating genuine moments of appreciation and connection.

If one message defined the conference, it was that exceptional experiences are built through attention to the smallest details. The "Creating Experiences" concept extended far beyond the stage. Behind the content, connections, and memorable moments stood a dedicated team led by Rotem Shira Ziv, Marketing Manager of Ariel Properties, alongside Shahaf Tenenboim, Human Resources Manager, and Shani Shapir, Executive Assistant to the CEO. Together, they planned the organizational experience and carefully managed the countless details that transformed the concept into a tangible experience throughout the entire day.

At the conclusion of a day filled with professional insights, inspiration, and meaningful discussions, participants returned to their properties with new ideas, practical tools, and one shared understanding: exceptional experiences are never created by chance. They are built through every decision, every service, every interaction, and every detail.

For Ariel Properties, "Creating Experiences" is far more than the theme of an annual conference. It is a professional philosophy that guides the company's activities throughout the year, reflected in its commitment to service, community, innovation, and the creation of workplace environments where people genuinely want to belong.